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Otassca
methodology for undergoing a typical turnaround management project
has four aspects which are briefly described below:
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The Immediate Business-Action plan (1 month after Otasscas
initial engagement).
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The Weekly Management Committee is installed and meetings and
follow up reports per area of action are developed.
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Preparation of a Full Business Plan (3 month after initial engagement)
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Follow up reports on results achieved during the OTASSCA participation
and projections.
Otassca
developed a methodology to undertake many kinds of recovery efforts.
Since Otassca has been positioned as a hands-on management crisis
firm, Otassca typically would start every case by first putting
together the initial restructuring team. The principle of putting
the team together: Promotion from within. In turnarounds the promotion
from within is preferable, but not always possible. Sometimes, the
companies undergoing a crisis do not have the right people in-house.
In order to put together the internal team, Otassca would not necessarily
follow the organizational chart of the company, but conduct independent
in-depth, and informal interviews with assistance to the managers,
the President, and the major stockholders. The skills of the managers
involved in key areas of the company are analyzed and assessed.
By this mean, Otassca is able to grasp the subjective stories of
the company, rapidly, narrowing its focus and initial agenda.
After the initial preliminary turnaround management team is selected
, the second step is to call a first meeting of the Management Committee.
The Management Committee is typically a larger group. Many times,
Latin American companies which face a crisis have three common denominators:
they do not have regular meetings of their departmental managers;
they do not have a common agenda or a clear perspective of the challenges
ahead; and they do not gather and analyze systematically the comprehensive,
relevant information about their business situation. The typically
company in-crisis - meetings are between the president and
the managers separately. Often, the General Manager is a one-man
show, and the company is all in his head. The aim for the first
Otassca meetings is to initiate the process of creating an internal
team. In the meeting, questions are asked to each person to offer
- informally - what he or she believed was causing the cash flow
problem or the lack of growth of the company. Everyone else listens.
In Latin America, corporate managers some times believe that their
problem is simple: the company does not have enough money, and somebody
has to put it up. Not too often do managers think in terms of why
the company does not make money, and what changes have to be made
to understand the needs of the customer. Therefore, the first management
committe agenda focus on candid questions of why the company is
in trouble from the perspective of each key player this frst meeting
is important for two reasons: First, even if the managers are insincere
and avoid confronting their boss, at least Otassca is laying the
groundwork to reduce emphasis on authority and start
talking frankly about the business facts. Also, by asking
everybody in the Committee the key questions, equally and without
confrontation, employees began gaining the sense of the team work
needed to move on , which in Latin America is typically scarce.
Second, even if their subjective estimates prove later to be wrong,
at least every person in the meeting senses what others think about
the problems facing the company. The results of the first meetings
are to generate a rationale for team effort, a first-time experience
for many of them.
The turnaround team then considered the next weeks actions.
These include meetings with suppliers, customers and creditors,
as well as requiring a formal and written report from each committees
members to prepare a diagnostic, and preliminary solutions (excluding
more cash) to the companys problems. After every meeting,
each member would receives a letter of the tasks pending for the
next week as agreed in the Management Committee. Also Otassca sets
individual meetings for the next week with each member of the committee
in order to get a more personal view, and hands them a questionnaire
which serves as the basis of the due diligence process. Normally
in these companies, business information is not updated, nor does
the steady habit of gathering it exists. Thus, Otassca creates the
information beginning with structuring the formats for every department
to present it, including always cash flows, market information,
and production issues. This format produces weekly reports which
the Management Committee regularly uses, a systematic measurement
checklist which put everyone on the same page and producing
a share Agenda for everyone.
Otassca also set an agenda to communicate with key employees,
suppliers, creditors and customers. Otassca analyzes each account,
constructs the cash flow, and establishes priorities for the next
month. Otassca would meet with major suppliers, creditors and customers
of the company and explain the methodology of work being undertaken,
and asks for their perspectives on what the situation is, and what
recommendations they might have to improve things. Otassca would
always use the meeting with suppliers, creditors and customers to
request and secure a one month period of grace for overdue balances
(new purchases would probably be paid on delivery ). Then, an organized
presentation analyzes the problems of the company, and articulates
the preliminary solutions planned for the turnaround. If needed,
a classification of all liabilities is made in order to propose
a friendly reorganization plan. After each supplier, creditor and
customer meeting, a letter is sent to confirm the agreements and
the terms reached for a month of grace with each of them.
In the next three weeks an Immediate Action Plan is prepared and
presented to the Management Committee. If approved, it would then
be presented to the board of directors, and if approved, to the
creditors. After the Immediate Action Plan is in place, the pace
of the weekly Management Committees is maintained, and the reporting
system is improved. The Agenda is aligned with the due diligence
process indicated in the Action Plan and the needed information
for the Business Plan is obteined.
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